If you want to boost your restaurant’s sales, why not try out some proven tips?

We’ve made a short guide with the five best tips from the restaurant world to help you sell more online. We checked out advice from big food delivery apps like Swiggy and Zomato, listened to what restaurant pros say, and even looked at some studies.

What’s the main thing we found? It’s all about getting noticed.

The best restaurants get the most attention on food apps. These apps have special ways to see which restaurants are doing great, and they make those restaurants more visible. It’s pretty straightforward.

Here are the five key things that food apps look at when they check out restaurants. Basically, if restaurants focus on improving these five areas, they’re more likely to get noticed and sell more on food apps like Swiggy and Zomato.

1. Kitchen Preparation Time

Did you know that how quickly your kitchen gets orders ready can make your restaurant pop up first on these apps? Yep, it’s true! Keeping your kitchen prep time short means your food gets to hungry customers faster, and they love that. One smart move is to use a Kitchen Display System. It’s like having a digital helper that keeps your kitchen organized so that every order is out the door in no time. Ciferon does just this, and it’s a game-changer. It even lets you see all your Zomato and Swiggy orders in one place!

2. Restaurant Ratings

High ratings are super important online. They show that your food and service are top-notch. Here are some quick tips to get those stars shining:

• Make Every Visit Special:
  Everything counts, from clean tables to tasty meals. And if a customer asks for something a little different, try to make it happen. It shows you care.
• Ask Nicely for Reviews:
  After making sure your customer had a great time, send them a little thank-you note and ask if they’d mind leaving a review. Positive feedback can really boost your ratings.
• Handle the Hiccups Well:
  Sometimes, things go sideways, and you might get a not-so-great review. How you respond matters a lot. Show that you value all feedback and are always looking to make things better.
• Say Thanks with Rewards:
  Whether someone leaves a rave review or constructive criticism, showing your appreciation with a little something (like a discount or freebie) can turn customers into loyal fans.

3. Menu Engineering

Your menu is like your restaurant’s selfie—it’s got to look good. Here’s what you can do:

• Describe Dishes Well:
  A great description makes dishes almost jump off the screen. Use words that people might search for online, like “spicy” or “vegan.”
• Show Off with Photos:
  People eat with their eyes first, so make sure your food looks irresistible in photos.
• Highlight Chef’s Picks:
  Not everyone knows what they want right away. Having a section for chef’s recommendations can help customers decide faster and try your best dishes.

4. Offers & Deals

Who doesn’t love a good deal? Both Zomato and Swiggy have special spots for restaurants offering discounts. Think about cool offers like “30% off on orders over Rs. 300” or “buy one, get one free.” These specials can get you noticed and bring in more orders.

5. Try Paid Ads

Both Zomato and Swiggy offer options for ads and special listings. This can be a great way to jump to the top of the search results and get more eyeballs on your restaurant. From banner ads to being featured in the “trending” section, a little investment here can mean a lot more orders coming your way.

FAQs

Q1. How often should I update my restaurant’s profile?
A1. Review and update your profile every few months or whenever there’s a change in your menu, operating hours, or contact information.

Q2. What kind of deals work best to attract customers?
A2. Time-limited offers, exclusive online discounts, and meal combos are great ways to entice customers to order.

Q3. How can I make my menu more attractive?
A3. Include detailed descriptions, highlight signature dishes, and categorize items clearly to make it user-friendly.

Q4. How much should I invest in promoted listings?
A4. Start small and adjust your budget based on the return on investment (ROI) you observe. It’s all about finding the sweet spot.

Q5. Can social media really impact my online sales?
A5. Absolutely! Social media can significantly increase your restaurant’s visibility and direct traffic to your Zomato and Swiggy profiles, boosting sales.

We hope you found this blog useful. For more insightful information about the restaurant industry, follow us on Instagram.